75+ years ago View-Master didn't just create a more interesting way to look at pictures, they created a personal teleportation device.
Working with Mattel it was a pleasure to completely refresh this iconic brand, including personally developing View-Master's new vision and brand story, speaking to the timelessness of the brand, but with modern parenting and the addition of virtual reality in mind. In addition, we developed the new brand identity and design system that worked across all product, packaging and marketing.
Spec Ads:
Agency: 180LA
Creative Directors: Pierre Janneau, Adam Groves, Zac Ryder