Nike doesn't just own the basketball category, it dominates. But, with the likes of Under Armour and Adidas asserting themselves in our lane we had to assert back.
To demonstrate the depth Nike's roster beyond signature athletes, give young athletes a deeper look into pro athletes' lives that only Nike has access to, and encourage these young ballers to express their own individuality, we created "Complete Game".
Complete Game was a season long content franchise that allowed Nike to select non-signature athletes and showcase their unique "game" both on and off the court.
Examples:
Examples:
DRAYMOND GREEN – #DraymondSpeaks
From casual musings, to a Twitter Q&A spoken entirely through emojis, to launching his own line of helpful Trash Talk 101 videos, Draymond had A LOT to say on the eve of the Playoffs.
From casual musings, to a Twitter Q&A spoken entirely through emojis, to launching his own line of helpful Trash Talk 101 videos, Draymond had A LOT to say on the eve of the Playoffs.
DEMARCUS COUSINS – #CANTBOXBOOGIE
Boogie Cousins' game is as hard to label as the man himself.
He can't be defined, on or off the court, and you Can't Box Boogie.
Boogie Cousins' game is as hard to label as the man himself.
He can't be defined, on or off the court, and you Can't Box Boogie.
SKYLAR DIGGINS – BRING YOUR FIRE
Coming off a torn ACL, Skylar was hungry to get back on the court. Her fire on and off the floor drove that hunger.
DIANA TAURASI – 20 YEARS
One of the game's legends on the 20th anniversary of the WNBA.
One of the game's legends on the 20th anniversary of the WNBA.
Agency: R/GA
Creative Director: Jay Kamath
CW/AD: Jack Jensen, Josh Kopeika