As part of a multi-phase, multi-platform program to launch Justin Bieber's first fragrance, Someday, we created Charmed By Justin Bieber. An app that fit squarely in the middle of Justin's fans love of collecting everything him, their natural sharing behavior and all while displaying a unique product feature - the real, collectable charm that came with each bottle.
Results:
Simply customize a charm and exchange it with friends using Bieber Bump™ (the latest tech at the time). Each app came with a virtual bracelet to store your collected charms, as well as a special message from Justin (or the copywriter who assumed Justin's personality).
Results:
-Received over 27,142 downloads and clocked over 252,599 sessions within the first month of release
-OMMA Awards Finalist
Agency: kbs+